Advantages of Outdoor Advertising
1. Suitable Medium
Its capacity to create awareness is gigantic, the effects caused always meet the requirement for a simple message to be reached out to a vast number of people.
2. Less Expensive
Out of home advertising can be a lot less expensive as compared to traditional and digital advertising. A billboard on the side of the road and flyers distributed can be of a meagre cost instead of a TV commercial and expensive nationwide marketing endeavors.
3. Good Impact
Geographic adaptability featured by out of home advertising can be set along motorways, near stores, or on mobile billboards, anyplace that the law allows. Local, regional, or even national markets might be secured.
4. Lasting Impact
Once an out of home advertisement board is installed at a place, it usually remains there for a fairly longer period. Thus, it creates a lasting impression on the public. Wide coverage is possible for a longer duration. A 100 GRP appearing (the level of identical group of onlookers presented to an outdoor media advertisement. could yield a coverage equal to100 percent of the commercial center every day or 3,000 GRPs over a month. With appropriate position, a wide base of representation is possible in neighborhood markets, with both day and night nearness.
5. Enhanced Value
They say one remembers pictures and videos more than just plain texts, this couldn’t be more applicable here as Out of home advertising enables the use of graphics to a large extent.
Disadvantages of Outdoor Advertising
1. Create Only Visual Effects
It does possess creative limitations with high costs attached, especially if out of home advertising is digitally equipped, the chance of passing a lengthy message could be problematic.
2. Tends to Lack Interaction
Advertisers and Corporates need to draw in their target market audience. Interaction with customers to make them the final sale is vital. Out of home advertisements make interaction with other interested consumers a lot less significant.
3. No Action Value
Out of home advertisement can really comprehend the precise viewership metrics which it has influenced to turn into an actual sale. Yet, to achieve the overall sale value, it may seem to be a bit futile.
a company needs to spend from the time the billboard is set up to the time it is taken down. Apart from signing a contract with the owner of the space, other costs include maintenance and repairs. If there will be natural disasters like hurricanes that will destroy the structure, this will not be inexpensive. And if there will be destruction to property or injury related to a damaged billboard, the owner might have to face legal issues as well as additional expenses.
5. Cause of Distraction
Another drawback of this traditional advertising medium is that it can be a cause of road mishaps. Since billboards aim to get the attention of people who are driving or passing by, they are big in size and often have celebrities as endorsers. Consequently, these people have the tendency to get distracted and at times, get into traffic accidents.