Main objectives of advertising are:
1. To Inform
Advertisements are used to increase brand awareness and brand exposure in the target market. Informing potential customers about the brand and its products is the first step towards attaining business goals.
2. To Persuade
A persuading customer to perform a particular task is a prominent objective of advertising. The tasks may involve buying or trying the products and services offered, to form a brand image, develop a favourable attitude towards the brand etc.
3. To Remind
Another objective of advertising is to reinforce the brand message and to reassure the existing and potential customers about the brand vision. Advertising helps the brand to maintain top of mind awareness and to avoid competitors stealing the customers. This also helps in the word of mouth marketing.
4. Brand Positioning
It helps in shaping or improving the image and perception that people have about the brand.
5. To Remind Audience
To make people recall the brand incase they have forgotten or to instil the brand’s name in people’s mind further.
6. To Excite or Create a Need
Advertising displays tempting, exciting or compelling content that makes people crave for the product. It’s also used to generate a need by telling people that they need the product or service.
7. To Generate Awareness
It helps in making people aware of the brand in case it is new or not too popular brand.
8. To Increase Outreach
It helps in spreading the word about the brand by creating a quality and viral content through Advertising.